I am a practising marketer and have been through so many interviews. I have noticed these are some of the frequently asked questions in my interviews. I am listing them here so you can prepare your answers to these and get ready for your next gig.
It’s a mixed bag of questions when Human Resources and the Line Manager both are accessing you on Behavioural & role skills)
- Could you tell us about one of your most effective campaign
- How do you know if a campaign has succeeded for failed
Tip 1:- When there are no click through …
Tip 2:- When the objective of the campaign is not clear - What does a conversion funnel look like to you
Tip:- Creating customer awareness — Discovery of the product by the customer — Hot lead — Proposal — Purchase decision — Retention of the customer by the brand - Describe your brands tone of voice and visual identity
- How do you get customer feedback
- Tools you have used for managing marketing &/or team
- Do you have experience in editorial calanders
- Relationship between SEO & Content Marketing
Tip:- To me they are body and soul - Which is an important and effective social media channel for your brand
- Your experience with marketing automation
- What is the role of advertisement in your strategy & your approach when building a digital strategy
Tip:- Articulate objectives- Narrower the objectives better will be your strategy - Share your experience in co-marketing campaigns
- Thought leadership at your organisation
- Time you worked with a team to create a campaign on a tight budget
Tip:- A) Test — Measure — Learnings
B) Simplify
C) Be Agile
D) Look at cost sharing partnerships - How do you structure a marketing budget
- Share an experience when you have given constructive feedback to a colleague
- Share an experience when your team didn't agree with your direction and how did you handle it
Tip:- It is usually fear of failure that makes disagreement. - How do you handle negative feedback about your brand
- What is interesting about “our” current marketing what could we do better
- Why did you apply for the role
- Two things your bosses would want you to improve
Tip:- Use STAR approach to answer this
Let me know if this helps you prepare. Are there any other frequently asked questions by interviewers which could help our marketing fraternity. Share them in your comments.
